THE GENTLEMAN WRITER’S CODE

Acting like the perfect gentleman requires following some basic rules: showing courtesy, opening doors, taking off your hat, walking on the correct side of the sidewalk… In business, I’ve established by own Gentleman Writer’s Code, a handful of rules that allow me to deliver quality work in a timely manner

code-redacteur-gentleman-1.png

#1) A gentleman writer knows what he’s doing.

I’ve been a Registered Writer (« réd. a. ») since 2016, a rigorous process that requires passing a certification exam held once a year, in a closed room with a time limit. It proves my mastery over language, but also my ability to synthesize information and meet tight deadlines.

#2) A gentleman writer is always useful.

Content writing and advertising are never just advertising. Because people aren’t stupid. I always find a purpose in what I do. Writing about RRSPs should highlight why saving for retirement is important. A luxury car ad is about helping people consider a vehicle that will make them feel proud of everything they’ve accomplished each time they start the engine. Even an advertorial about a new condo project is about helping people make the right decision in picking a place to live. That’s no small thing.

code-redacteur-gentleman-2.png
code-redacteur-gentleman-3.png

#3) A gentleman writer’s word is his bond.

I use a combination of calendar, checklists, punch-clock and reminders so nothing slips through. When I promise work will be on time, it is. Even better: I usually deliver projects early.

code-redacteur-gentleman-4.png

#4) A gentleman writer keeps his cool.

I don’t see myself as an Artiste with a capital “A” and a French “e” at the end, but more like a professional (with lowercase “P”). As long as the conversation remains respectful, I won’t throw a tantrum when changes are requested. They’re part of the work, and when you’re paying for something, the final word is yours.

code-redacteur-gentleman-5.png

#5) A gentleman writer is always honest.

I won’t challenge every request to change a semicolon into a colon. But I also won’t hesitate to speak up and provide my professional recommendation. If I feel a change request wouldn’t be in your best interest or could send a project in the wrong direction, I’ll raise a flag and provide explanations and possible solutions to address things.

#6) A gentleman writer works for others, not for himself.

When I lend my writing and design skills to another organization, I become that organization. Like an actor, I channel a different voice, a different character so that the work rings true. I’m perfectly at ease being a ghost writer and not claiming design credit on what I deliver: it adds to the mystery! A project’s success isn’t measured by how many awards it wins.

code-redacteur-gentleman-6.png
code-redacteur-gentleman-7.png

#7) A gentleman writer takes his work seriously.

Johnny Cash wore black. Mike Holmes wears overalls. Me, I wear a hat and classic dress shirts. These are my work clothes that signal my brain it’s time to get to work. I’ve also moved out of my gloomy basement years ago, and now lease a cozy office inside a commercial building, soundproofed to cut off any distractions.

#8) A gentleman writer knows how to have fun.

I enjoy writing using a friendly tone in my emails. Adding #pointlesshashtags. Even an animated GIF every once in a while. Reviewing copy out loud and using a funny voice. Because long days feel shorter if you just smile.

code-redacteur-gentleman-8.png